TL;DR
In this enlightening episode, we delve into the complexities of community building with our esteemed guest, Mindaugas Petrutis. With a rich background spanning hospitality, design recruitment, and his transformative role at Coho, Mindaugas shares his insights into cultivating authentic, impactful communities.
What You'll Discover:
The Journey to Community Building: Mindaugas walks us through his accidental journey into community building, highlighting the shift from recruitment to fostering genuine connections within the design community.
Audience vs. Community: He sheds light on the common misconception between building an audience and nurturing a true community, emphasising the essence of value exchange.
Peer-to-Peer Learning at Coho: Mindaugas unveils the evolution of Coho, emphasising the significance of peer-to-peer learning and shared leadership experiences in professional growth.
Curation and Connection: Learn about the art of curating meaningful connections beyond titles and superficial attributes, focusing on deep, personal insights that foster lasting bonds within a community.
Navigating Corporate Misunderstandings: We discuss the challenges of aligning community initiatives with corporate goals, offering strategies to bridge the gap and communicate the tangible value of community engagement to leadership.
The Future of Community Building: Mindaugas shares his vision for the future, predicting a shift towards more intimate, peer-driven networks as a counterbalance to the overwhelming noise of the digital age.
Featured Insights from Mindaugas:
"The biggest mistake that companies make is they misunderstand the difference between an audience and a community."
"A community is an exchange of value. It's not about just gathering a large number of people in one place."
"Curating a community goes beyond titles; it's about finding commonalities that resonate on a deeper, more personal level."
"In the corporate world, it's crucial to translate community activities into tangible business outcomes to garner executive support."
Listen / Watch it now:
Connect!
Mindaugas’s LinkedIn: https://www.linkedin.com/in/mindaugaspetrutis/
Career's Newsletter: https://coho.beehiiv.com/
Twitter: https://twitter.com/MindaugasLT
Helena’s LinkedIn: https://www.linkedin.com/in/helenabrandist/
Olena’s LinkedIn: https://www.linkedin.com/in/elenaavramenko/
Season 1: Community Unlocked
Community Unlocked is an audio and video podcast where we, Helena Brandist and Olena Avramenko, have conversations with top-tier community leaders and growth experts. Our goal is to provide you with concrete and actionable advice to help you learn about launching, building, and growing your community.
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