TL;DR
In this episode Helena and Olena sit down with Max Rothery, VP of Community at Finimize. Max shares his journey from film and music to finance, how he built one of the largest finance communities, and his insights on the future of community building.
What You'll Discover:
Max Rothery's Unconventional Path: Learn how Max transitioned from film and music to private banking, ultimately finding his passion in community building for finance.
Building Finimize: Discover the strategies Max used to scale Finimize from a small startup to a community of over a million subscribers, including the importance of education and engagement.
Empathy in Action: Max emphasizes the role of empathy in driving cross-functional success. By understanding and aligning with the goals of different teams within a business, community leaders can create synergies that boost overall performance.
Community Everywhere All at Once: Max explains his philosophy of integrating community into every aspect of a business and how it drives growth and revenue.
Challenges and Solutions: Hear about the common challenges in community building and how Max and his team navigate them, such as maintaining trust and balancing offline and online events.
Featured Insights from Max:
Empathy as a Superpower: Max discusses how empathy helps community leaders understand the needs and KPIs of various teams, turning this understanding into a strategic advantage for securing buy-in and achieving business goals.
Stories as a Secret Weapon: Sharing compelling stories from the community can be a powerful tool to gain internal buy-in and demonstrate the tangible value of community efforts.
Importance of Early Community Building: Max advocates for starting to build a community even before launching a product to ensure alignment with customer needs and foster early engagement.
Integrated Approach: The future of community lies in integrating it seamlessly with marketing, product development, and customer engagement efforts to drive holistic business growth.
Tune in to gain actionable insights from Max Rothery on how to build, launch, and grow your community successfully by leveraging empathy to drive cross-functional success!
Listen / Watch it now:
Connect!
Max’s LinkedIn: https://www.linkedin.com/in/maxrothery/
Helena’s LinkedIn: https://www.linkedin.com/in/helenabrandist/
Olena’s LinkedIn: https://www.linkedin.com/in/elenaavramenko/
Season 1: Community Unlocked
Community Unlocked is an audio and video podcast where we, Helena Brandist and Olena Avramenko, have conversations with top-tier community leaders and growth experts. Our goal is to provide you with concrete and actionable advice to help you learn about launching, building, and growing your community.
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