TL;DR
In this episode, Anamaria Dorgo, a seasoned community builder, takes us through her fascinating journey of fostering two unique communities. Starting with L&D Shakers, which sprang from a spontaneous idea into a thriving network, to the crafted Butter community, Anamaria provides a behind-the-scenes look at the challenges and triumphs of community development. Through our conversation, we explore the dynamics of community engagement, the importance of authenticity, and the strategies that underpin successful community ecosystems.
The main themes discussed by Anamaria Dorgo in the podcast include:
Community Building: Anamaria shares her journey in creating and nurturing online communities. She emphasises the importance of fostering a sense of belonging and providing value to members.
Organic Growth vs. Strategic Planning: The conversation goes into the balance between allowing communities to grow organically and the necessity for strategic planning to guide their development.
Challenges in Community Management: Anamaria shared the challenges she has faced in managing and scaling online communities, including engagement strategies and maintaining the quality of interactions.
The Role of Learning and Development (L&D): A significant part of the discussion focuses on the evolving role of L&D in organisations and how communities can be a platform for professional growth and sharing best practices.
Future of Online Communities: The podcast we also touched on Anamaria's vision for the future of online communities, especially in the context of professional development and learning.
Best Quotes from Anamaria
“I don't think the growth is the thing we should strive for, to be honest, because you can have a massive product community that doesn't really lead to business impact.”
"People feel if you genuinely care and they humanly will care back for you.”
"Healthy growth, I guess means, you know, you're growing, new people discover you, and when you talk with them, they discover you through other members. So the moment you hear that happening, you're thinking, okay, that's the type of group that I want to have, members recommending members."
"It's just so refreshing to work with Butter leadership team where you don't constantly have to somehow prove yourself or prove your work because they also talk to users and they also spend time in the community and they also spend time on social media and they get to see what community actually is and does."
Listen / Watch it now:
Connect!
Anamaria’s Linkedin: https://www.linkedin.com/in/anamariadorgo/
Helena’s LinkedIn: https://www.linkedin.com/in/helenabrandist/
Olena’s LinkedIn: https://www.linkedin.com/in/elenaavramenko/
Season 1: Community Unlocked
Community Unlocked is an audio and video podcast where we, Helena Brandist and Olena Avramenko, have conversations with top-tier community leaders and growth experts. Our goal is to provide you with concrete and actionable advice to help you learn about launching, building, and growing your community.
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Episode #2: Building FOR and WITH Community, Anamaria Dorgo